Our Story

Made and designed in Adelaide, South Australia, SmartBar is proud to continue to be an Australian run company that has been leading the way in bull bar technology since 1996.

Welcome to SmartBar

Our bull bars are turning heads internationally thanks to the innovative, lightweight and incredibly resilient design. Find out more about what makes SmartBar unique here.

Owned originally by Team Poly, the brand started off specialising in making polyethylene rainwater tanks and had a fleet of trucks that travelled nationwide servicing their network.

There was one big problem however – their delivery trucks were constantly being damaged, immobilised and delayed due to animal strikes.

SmartBar bull bar about us fleet

Not satisfied with the alternatives on the market and needing a lighter solution, they drew on their roto-moulding expertise, called in their best engineers and created a lightweight, durable and resilient bull bar that would keep their fleet moving.

Fitted with SmartBar bull bars their team stayed on the road longer and the astronomical fleet vehicle repair bills became a thing of the past. Their fleet stayed safe and on time – and so the revolution began.

Realising the potential of their new product they quickly expanded the range to suit more popular 4WD and SUV vehicles and have since grown from strength to strength.

In 2014 ARB 4×4 Accessories saw the huge potential of this company and added SmartBar to its family of brands that fall under their umbrella.

SmartBar SpartanBar bull bars vehicles on a hill

Together the two brands offer consumers industry leading frontal protection and 4WD accessories to suit almost any enthusiast or fleet.

Today SmartBar continues to design and develop innovative products in response to a growing market need for lighter, more effective bull bars. At the same time proudly continuing to defy trends by manufacturing on site at their roto-moulding plant in South Australia.

Whether it’s vehicle weight, pedestrian and passenger safety or keeping moving after an animal strike SmartBar has a bull bar to suit your vehicle.

Find your closest stockist

Your nearest store is

By submitting your postcode, you accept the terms and conditions of our privacy policy.